Terms of the deal were not disclosed, but Namo Media said in a blog post that its technology would be rolled into MoPub, the ad serving platform that Twitter purchased last year for more than 300 million. About eight employees at Namo are said to most likely be part of Twitter. Twitter Inc said Wednesday it will acquire Namo Media, a technology firm specializing in native advertising for mobile devices. With the acquisition, however, the standalone operations of Namo Media will have to fold and instead integrate with MoPub. Research says Twitter is set to pay Namo Media $50 million for said acquisition, but the social media company remains mum about the price of the deal. Based on reports, Namo was able to raise about $2 million of investment funds. Twitter Inc on Wednesday said it will acquire Namo Media, a technology firm specialising in 'native advertising' for mobile devices. Meanwhile, Namo Media believes that its technology combined with MoPub will bring about an even more powerful platform for its existing and future clients to generate income, while at the same time preserving an awesome experience for its users.Īmong those backing up Namo Media are Google Ventures, Betaworks, Susa Ventures and Trinity Ventures. Twitter narrates that conversations with the team at Namo have proven that it shares the same vision with the latter, which is native advertising enhancing the condition of mobile app monetization for users, marketers and publishers. We power in-stream native mobile ads: Turn your content st Namo Media, San Francisco, California. “At Twitter we’ll continue to work on building the best native advertising platform for app developers with the goal of continuing to improve the native ad landscape for all mobile app developers,” Namo Media writes in a blog post on Thursday. On the other hand, Namo Media recalls that the company was founded on the belief that mobile banner advertising doesn’t work for users, advertisers or publishers as opposed to the opportunities from native advertising such as enhanced user experience, higher revenues and more valuable ad spaces. The top three geographies of Namo Media for mobile-advertising are the United States with 4(66.67), Mexico with 2(33.33) customers respectively.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |